What Is the Shrink Wrap Effect? There has been some buzz around the bodybuilding industry lately about a “new” technique that has come to light. It’s called the “Shrink Wrap Effect” and has been made famous by fitness coach and author, Rusty Moore. It’s not really a new technique, bodybuilders have been doing it (whether intentionally or not) for decades now. In fact, Arnold Schwarzenegger confessed in an interview that he’s used this technique before on multiple occasions. It’s an extraordinarily simple concept, but one that not many people have heard of before. Someone else who’s used it? Ryan Reynolds. ...
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